Are You Working IN Your Business or ON Your Business?

Every real estate professional faces a critical question — one that can shift your entire business trajectory: Are you working in your business, or on it?

It might sound like a small distinction, but understanding the difference (and acting on it) is what separates agents who survive from those who thrive.

🔄 Working In Your Business: The Survival Zone

When you’re working in your business, you’re doing the day-to-day tasks that keep the wheels turning:

• Showing homes

• Answering late-night texts

• Pushing paperwork

• Reacting to problems

It’s the hamster wheel of real estate — necessary, but not growth-oriented.

🚀 Working On Your Business: The Growth Zone

Working on your business means carving out space to intentionally improve it. It’s strategic. It’s proactive. And it includes:

• Looking for opportunities to generate new leads

• Practicing your presentation to boost your conversion rate

• Sharpening your negotiation skills to create better outcomes for your clients

• Building systems and outreach plans that work even when you're busy

🧠 Ask Yourself:

• Am I consistently creating new opportunities?

• Do I have a clear plan to stay in touch with past and current clients?

• Have I mapped out client appreciation events or a pop-by schedule for the year?

• Do I dedicate intentional time each week to business development?

You don’t need to block off hours each day. You just need to be intentional with a small portion of time each week.

✨ The Bottom Line

Work in your business and you’ll stay afloat. Work on your business and you’ll start to soar.

Make time for both — and watch the shift happen.

Need an Extra Push?

If you're ready to elevate your real estate business but don’t want to go it alone, consider joining our coaching program.

Book your free 15‑minute coaching consultation now and let’s explore how we can help you grow with clarity and confidence.